Excelbook from Diesel

Another cute extension of Facebook's Be Stupid campaign, this time in the guise of an app, where full Facebook functionality sits in a (lookalike) Excel spreadsheet so your boss can't see you checking out what your mates are up to.


Ideas similar this have floated around before, but not quite to the extent of delivering all the functionality in to this format. It taps in to a great truth about our desire for endless social connection and people getting in to trouble when they should be working... so good on Diesel for that.

Check it out here, http://www.bestupidatwork.com/. Question marks remain over how often it'll get downloaded given stringent admin rights for some office users, and the execution could probably have been a little tighter to push it a little.

Good all the same. Thanks to @adenhepburn for the share.

Cheers Nic

Museum of Me

Here’s a very clever Facebook app from Intel.

http://www.intel.com/museumofme/en_AU/r/index.htm

Called “Museum of Me” it appeals to everyone’s principle interest: themselves.

The app trawls through your Facebook photos, status updates, posts from friends and movie clips then, in astonishingly quick time, creates a video showing a museum exhibition based on your Facebook life. The whole thing is set to a poignant music track and people have been getting very emotion at seeing their life displayed this way.

The programming is astonishing as the camera tracks from room to room in the exhibition, panning past spectators interacting with your pictures and videos. There is even some performance art as a robot arm collects photos to build a montage mosaic that forms a giant version of your profile picture.

You can post the highlights of your Museum on your Facebook wall and it shows your 5 friends you most interact with and the word you use most in status updates.

There is no overt “sell” from Intel here. Presumably, the product demonstration of turning all the Facebook data into a museum movie so fast says something about Intel processing power, but I think Intel’s motivation is more about the love coming back to the company for building this experience.

Thanks

Malcolm

Memolane - Timeline your digital life

New site has been released to help you rediscover great memories. You simply connect all your social network accounts to the site and it goes and scans all the sites and time-lines all your activity for you.

Another great tool for you and your friends to rediscover all the embarrassing moments stored on the net that you would just hope would disappear.

Check it out here

http://memolane.com/

View my page to see a working example without needing to sign up.

http://memolane.com/aaroncollyer

The Rich List of Social Media

http://www.the-social-list.com/

Ever wondered where you stand in the world of social media networking?

The Sunday Times have created a site where you can work out your worth based on your networking activity so you can see who’s who in the world of social networking.

All your shares, tweets, likes, comments, updates, re-tweets, tag and mentions are all taken into account so you can see where you rate on the list. This is a great way to use social media to get your brand out there.

Thanks

Belinda

Stadsmission - Homeless banners

Stadsmission is a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live. Users are prompted to the micro site to copy the embedded code and paste it onto their own website, effectively giving the banner a place to live. The longer it was left up on a website and the more that it was interacted with, the brighter the banner became. When people interacted with it they were directed to the micro site to prompt donations and to host a banner of their own. After just 1 month there were over 400 websites hosting the homeless banners, generating 36 million impressions and tripling donations.

A very clever concept to generate interaction and achieve results with a very tiny budget! Pretty amazing.

Thanks

Jess

What were you doing on February 22nd?

People in Christchurch, who had just been hit by the horror earthquake immediately began to Tweet and Facebook their urgent pleas for help, to find loved ones, offer their homes for refuge or just let people know that they were safe and well.

Fresh off the Haiti disaster Google created an App called the ‘Person Finder’ a missing persons database specifically for Christchurch, which people could use to spread or search for critical information. This App also supplied immediate satellite map updates of the destruction zone as it happened.

So who would you turn to if your life was torn apart… Social Media?

Its immediacy and convenience is highlighted in emergency cases like this. But its utility for surges of spontaneous and widespread social interaction also waits to be harnessed for brand emergencies… an exclusive event perhaps?
Or even better is for brands to join in and lend a helping hand in times of crisis by tracking any distress calls in social media.

http://gcn.com/articles/2011/02/24/social-media-role-in-new-zealand-rescue-effort.aspx

Thanks

Cassie

Selfridges - Project Ocean

Selfridges as taken it upon themselves to try raise awareness of overfishing in our oceans. They have put together a diverse campaign utilising multiple channels to push the message out and try get people involved and donating.

The consistency and scale of the digital pieces for this project was quite impressive as well. Obviously the website and mobile apps were the main pieces of the project but I love the different outdoor digital executions that have been integrated with user activity on the site and apps.