Museum of Me

Here’s a very clever Facebook app from Intel.

http://www.intel.com/museumofme/en_AU/r/index.htm

Called “Museum of Me” it appeals to everyone’s principle interest: themselves.

The app trawls through your Facebook photos, status updates, posts from friends and movie clips then, in astonishingly quick time, creates a video showing a museum exhibition based on your Facebook life. The whole thing is set to a poignant music track and people have been getting very emotion at seeing their life displayed this way.

The programming is astonishing as the camera tracks from room to room in the exhibition, panning past spectators interacting with your pictures and videos. There is even some performance art as a robot arm collects photos to build a montage mosaic that forms a giant version of your profile picture.

You can post the highlights of your Museum on your Facebook wall and it shows your 5 friends you most interact with and the word you use most in status updates.

There is no overt “sell” from Intel here. Presumably, the product demonstration of turning all the Facebook data into a museum movie so fast says something about Intel processing power, but I think Intel’s motivation is more about the love coming back to the company for building this experience.

Thanks

Malcolm