User Generated Content

To promote Axe's new woman's fragrance they are creating a graphic novel on youtube thanks to partnerships from Aspen comics and Razorfish digital agency. One of the great things about this campaign is the involvement they are getting from their visitors. People going to the youtube channel are able to help make choices on Characters, storyline and plot by either voting in polls or leaving feedback. All this information is collected by the story writers and then each day new panels are added to the novel.

The Bark Side

Little bit late posting this one, but just in case you haven't seen it yet. Here's our friends at Deutsch Lowe's teaser campaign for this years superbowl following up on the incredibly successful Star Wars campaign from last year.  It's dogs barking the Imperial March, of course.


Looking forward to see what the guys come up with on the day. What do you think?


Cheers
Nic