Selfridges as taken it upon themselves to try raise awareness of overfishing in our oceans. They have put together a diverse campaign utilising multiple channels to push the message out and try get people involved and donating.
The consistency and scale of the digital pieces for this project was quite impressive as well. Obviously the website and mobile apps were the main pieces of the project but I love the different outdoor digital executions that have been integrated with user activity on the site and apps.
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