Heineken - The Invite

Tired of drinking by yourself ? You might have a problem. That's ok Heineken is here to help. They have created a bottle opener with Bluetooth that can connect to your Facebook and create an event each time you feel like a drink.

The event is created based on your location and then goes off and invites your friends in the same city. Friends are able to RSVP and the event with the most attendees win's a case of beer for the following week.

Another great example of a simple idea using social media to spread mass awareness of your brand. Plus everyone loves free beer.