There is a lot of chat about Bing this week.
If you haven't already heard of it...
Bing is a new product designed by the Microsoft team.
It is branded and designed as a decision making engine, not just a content aggregator based on content relevance which is essentially what search engines do... find the most appropriate info you queried by scanning all corners of the web and if people refer to your pages on the info your ranking will also be higher on the search results (proven credibility).
The Bing Teaser video has not gotten a whole lot of views, but it still illustrates how the product can be used to make your search on the web a little more intuitive and social (referral marketing at work).
What does this mean for the future of Google?
At this stage, probably not a lot since the technology is still at its infancy and there are question marks over whether the product is suitably different (one doubts it is)
It would be interesting to see how the users from different countries adopt Bing and whether the design of the search algorithm will continue to evolve into a social phenomenon like Google had in the 90s but only time will tell.
There is a lot of heat from the business community on what Microsoft's search engine prospects are despite its attempt to aggressively advertise and differentiate its market position.
Personally I do not want to be dismissive about Bing, I am excited that there is something that can move the attention from Google for a little while. Hopefully Bing will make search more dynamic and socially inspired to help us make better decisions about what others think of the content we are looking at.
Bing is also supposed to be localised for the Au market soon as well, so keep an eye out and give it a go.
- jeff
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