Before you read on, ask yourself the question in the title of this post, agree on an answer and then you can carry on.
Google recently conducted some research on web browsers, which has delivered some pretty interesting results in the video below. They were doing this research as part of the marketing push for their new web browser - Chrome. They went out to locations across the States - in this example Time Square, to ask people what a browser was, which browser they used and so on.
You might be surprised (or not - depending on your answer to the question) to find out that fewer than 8% of the people questioned knew what a browser is.
It acts as a reminder that your average Joe Bloggs probably thinks about this stuff a little bit less than us...
Cheers
Nic
It is so obvious that Google saw 303's Red Rooster campaign and ripped it off...
ReplyDeletehttp://www.youtube.com/watch?v=FIZM2SosvcI&feature=related
that is seriously disturbing.
ReplyDeleteonce again.. statistics aside most people who are on the internet are not as saavy as the digital news sources claim the market is at a level of sophistication that all other media will eventually be muscled out
Refreshing to see a piece of research like this. But it is a tad ironic considering how Google has become part of people' vocab but they don't really know how the internet works which Google has firmly planted itself over 13 years(experientially speaking at least)
ps. it would be interesting Australians would do any better than the folks on times square.