What struck me during the gig (and all others) was the volume of cameras and mobiles being used for pictures and videos throughout (all of which will be terribly dark photos, but people still persist - see example posted). In fact at one point Chris Martin asked everyone to get theirs out and wave them around - an impressive 5 minute mobile phone light show ensued.
Because of these images and videos this event will now not only be talked about, but it will be viewed, used and rated online by hundreds of thousands of people within the next 48 hours, which is very much a social media phenomenon. Same gig 10 years ago, you either heard it was good from a friend of a friend or you read the review in SMH weekend.
I've done a little back of fag packet (front of iPhone) to work out how quickly the events from last night will be seeded out.
18,000 people attended so 18,000 mobile phones
Let's say a further 4,000 digital cameras for good measure
Conservatively let's say 10,000 took pictures or captured video
An average of 5 photos per person should do it.
Let's then asssume that in the next 2 days 70% of these will post to a social networking site (or two)
And that 10% of the audience will tweet and/or write about it on a blog
Asssuming each uploader has 60 online friends (conservative given the bullseye coldplay age is 25-35), and the bloggers/tweeeters have 25.
That means that in 48 hours over 500,000 people will have seen or discussed something about last nights gig. That's not taking in to account all the non friend views on you tube, blogs etc...
What it displays in a totally unscientific way is the immediacy of todays media, and that digital doesn't really do slow burn. And as marketers we should look on that as an opportunity to generate immediate action and conversation. Now.
Nic
Let's say a further 4,000 digital cameras for good measure
Conservatively let's say 10,000 took pictures or captured video
An average of 5 photos per person should do it.
Let's then asssume that in the next 2 days 70% of these will post to a social networking site (or two)
And that 10% of the audience will tweet and/or write about it on a blog
Asssuming each uploader has 60 online friends (conservative given the bullseye coldplay age is 25-35), and the bloggers/tweeeters have 25.
That means that in 48 hours over 500,000 people will have seen or discussed something about last nights gig. That's not taking in to account all the non friend views on you tube, blogs etc...
What it displays in a totally unscientific way is the immediacy of todays media, and that digital doesn't really do slow burn. And as marketers we should look on that as an opportunity to generate immediate action and conversation. Now.
Nic
Interestingly I had the same experience last night at Coldplay myself (loved it) and if we're using the same figures assuming Acer Arena is full every night through to Sat eve, then we're talking serious numbers of blogs and posts across various social networking sites.
ReplyDeleteI too took a dark photo on my camera phone and sent it to a friend via MMS but the quality is really not good enough to post anywhere..
Still I got my message out during the concert and somehow I doubt I was the only one.
Immediacy indeed.
Jenny