Breathing new life in to old things

I must admit watching Guinness book of records on TV is a guilty pleasure, it requires a little to none real concentration, something you can truely veg out to after a hearty meal.

The Guinness world records franchise brand was acquired by the Jim Pattinson Group (Parent of Ripley Entertainment) in early 2008. Since then with the help of modern marketing and some sweet co-branding ideas, there is a whole new lease on the products including interactive gaming and 3-D photography in special editions and now Wii and DS versions of the records are available in game form! The trailer is pretty wii fun looking, I think it is a perfect fit to reach the whole family with a bit of wholesome fun. 

Not a bad stint of rebranding considering the franchise is 54 years old. 

Jeff

303 Digital