Thursday, May 26, 2011
Stadsmission - Homeless banners
Stadsmission is a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live. Users are prompted to the micro site to copy the embedded code and paste it onto their own website, effectively giving the banner a place to live. The longer it was left up on a website and the more that it was interacted with, the brighter the banner became. When people interacted with it they were directed to the micro site to prompt donations and to host a banner of their own. After just 1 month there were over 400 websites hosting the homeless banners, generating 36 million impressions and tripling donations.
A very clever concept to generate interaction and achieve results with a very tiny budget! Pretty amazing.