To celebrate customisation Mini, Berlin have set up a live photo booth and facebook page which enables people to have their photo taken with their choice of coloured earphones and car model. Let’s say you selected pink earphones, it would generate of photo of you sporting a pair of pink earphones alongside your favourite Mini featuring pink side mirrors.
The photos are sent to a live billboard on Berlin’s busiest intersection, online and on facebook. One participant wins their customised Mini.
Check out Mini It’s Personal Facebook: http://www.facebook.com/MINI?sk=app_191638194215171