Ignoring the obscurity of the video, this Google product kicking around that I haven't seen much of. It's called Google Business Photos. The purpose is to get streetview users off the streets and into businesses to check out what a place is like past the front door.
Currently there are photographers being sent out to selected cities to kick this off. Anyone can apply to have a free photography session and Google is keen to hear from anyone that is interested. Check it out.