Interesting digital stuff

Hmmm not blogged for a while, and there's been some interesting digital work showcased recently and I wanted to at least share a few of them. Some of you may have seen these but always worth another look if you have. I like that two of these are heavily 'mobile led' as the more great mobile stuff we see, the easier it'll be to convince brands to invest there.


World's longest lasting click

I always like seeing new approaches to banner ads, as they often get met with a groan. This one from Stride gum really draws the user in, and keeps them there. One user interacted with this banner for 22 minutes, impressive!

Guinness QR

I get lots of questions about QR codes and on the whole I reply in the negative as consumers aren't seeing the value when they are used. Here's a rare cool example from Guinness that might change that. The code is in the glass but only works when it's filled with the black stuff. Clever. Read about it in full here.

Let's Dance

User content campaigns can easily bomb, particularly if you ask too much of your audience. This one for game 'let's dance 3' certainly didn't, recently picking up a Gold pencil at the one show. Great use of mobile, and some incredible social results.

Cheers
Nic