In Australia, according to Nielsen, the site’s audience members jumped from 140,000 in December to 360,000 in January. Even US President Barrack Obama has jumped on the bandwagon.
Despite some copyright issues, which prompted Pinterest to amend their T&C’s, the site is being embraced by users as well as brands throughout Australia.
Tourism Australia hit Pinterest last month and yesterday Kleenex Australia announced it was running a brand campaign on the social network which will end with the “world's fastest 'Pin to Make A Difference' pinning competition.”
So what do you need to know if you’re thinking about plunging into pinning?
- Make sure you familarise yourself with the T&C’s particularly the copyright and trademark conditions
- Know your audience. Who is using the site, who should you follow, who is likely to follow you and what do they want to see?
- Categorise your boards correctly. This makes it easier for users to determine which boards they want to follow. Pinterest also recently changed the way the boards are displayed, allowing users to select the image that best represents the board.
- If you’re a website owner, make sure it’s pin-friendly. It’s not possible to pin images from flash site so if you think your target audience is using Pinterest consider switching to HTML.
- And most importantly, determine if Pinterest is right for your brand and organization. Heather Sundell wraps it up perfectly when she asks “is your brand visual?” Without the right content, dedicating someone to manage another social networking site may be a waste of a valuable resource.
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