1 year of the Facebook 'like', now meet the 'send'

Now we're all accustomed to using the Facebook like button, with more than 2.5million websites adopting it, Facebook are extending their functionality with the 'send' button, which allows for a more personalised share of content. Whilst the like allows us to tell our whole network, the share allows us to pinpoint particular friends.




This is what Facebook had to say:

"A year ago, we launched the Like button, which gives you a quick way to share the things you find on the web with all your friends. But there are times when you find something that you only want to share with a few specific people. Say you're on Orbitz and want to tell your roommates about a great idea for a summer vacation, or you come across a Huffington Post article that you only want to share with people at work. With the new Send button, now you can share things with any of your Groups or individual friends on Facebook."

Most users will be familiar with the functionality as it's exactly the same as the share functionality we use on Facebook, so in that regard it shouldn't confuse. Users can send to email, friends or any Facebook groups they may have set up. From a development perspective, it's terribly easy to implement, in the same way as Like is. 

Take a look on Orbitz, they're one of the initial 50 partners adopting this, and then I'm sure we'll see it pop up as often as we have the like in the coming months. 

Cheers
Nic