1 year of the Facebook 'like', now meet the 'send'

Now we're all accustomed to using the Facebook like button, with more than 2.5million websites adopting it, Facebook are extending their functionality with the 'send' button, which allows for a more personalised share of content. Whilst the like allows us to tell our whole network, the share allows us to pinpoint particular friends.




This is what Facebook had to say:

"A year ago, we launched the Like button, which gives you a quick way to share the things you find on the web with all your friends. But there are times when you find something that you only want to share with a few specific people. Say you're on Orbitz and want to tell your roommates about a great idea for a summer vacation, or you come across a Huffington Post article that you only want to share with people at work. With the new Send button, now you can share things with any of your Groups or individual friends on Facebook."

Most users will be familiar with the functionality as it's exactly the same as the share functionality we use on Facebook, so in that regard it shouldn't confuse. Users can send to email, friends or any Facebook groups they may have set up. From a development perspective, it's terribly easy to implement, in the same way as Like is. 

Take a look on Orbitz, they're one of the initial 50 partners adopting this, and then I'm sure we'll see it pop up as often as we have the like in the coming months. 

Cheers
Nic

Finally a creative approach to LinkedIn

There’s plenty of brands accessing Facebook profile information to feed into fun campaigns. Now VW are venturing into LinkedIn.

This new campaign taps into your LinkedIn profile so you can compare how big your head is compared with other people in your Linkedin network. 


The actual outcome is pretty disappointing but it’s inspiring to consider how brands could tap into more professional information in LinkedIn.


Thanks
Emily

Facebook taking over the world - still

Because you know we love a moving infographic, especially one about Facebook. Jokes aside, there's some quite interesting stats in here and for a minute or so of your time it's worth a look. 48% of people under 35 check Facebook as soon as they wake up, come on you know who you are.


Cheers
Nic



The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.