I'm sure you can make your own conclusions about the Nike work... it's certainly different and will generate much debate around the world - which of course is the point, but its likely to generate a huge amount of negativity too. Brave execution.
I'm sure the ad industry will love it, but I doubt you can say the same for your average Hockey Mom in USA or family man in Australia.
At the same time we wanted to showcase some work from a former "Tiger brand" in Gatorade, in what is a far more engaging experience (the Sydney crowd have seen this). The idea is pretty simple, Gatorade are giving regular guys and girls the chance to replay classic sporting match ups they were involved in from 10-20 years ago, be that Hockey, Football - whatever.
In one example, a bunch of former College footballers get to replay a classic from 1993, beer guts and all. Brilliant content generation, brilliant brand experience for all involved. 10,000 people turned up for the replay in 2010!
Check it out here http://replaytheseries.com
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