An award winning campaign in the making

This is about a month old now, but deserves more airtime for those that might not have seen it. I don't want to tell you much about it, rather you involve yourself in the experience yourselves.

http://www.doyouchat.com/

Cheers, and happy birthday all

Nic

Apple iAds example

I wanted to follow up on the Apple iAds discussion from last week, particularly with a demonstration of what these ads could look like on your phone.

The key difference between the ads currently running and the new iAd platform is how the ad is presented. At the moment, if you click on an ad you leave the app and go to the browser, from which you then need to go back in to the app and start whatever it was you were doing before. Basically - painful.

iAd is built in to the Operating System and therefore the ad runs in the app, and as such is less intrusive in terms of changing your browsing behaviour at a given time - at least that's what Apple hope.

Below is the ad platform section of Jobs' presentation, I've saved you the 'apps are everything, browsers are not' rhetoric and you'll just see some ad examples they've mocked up for Toy Story, Nike and Target - it's worth 2 mins out of your day. There's no doubt this example delivers on engagement, which is the push Apple are making for this platform.

Cheers

Nic

Augmented reality game

Courtesy of Rene this one - the Augmented reality t-shirt paper, scissors, stone!

Augmented reality use continues to grow apace (if you didn't know we are in the midst of one of our own for LWP right now), and this is a brilliant example of how interactive you can get.

Great inspiration.

Cheers Nic

Two very different campaigns from "Tiger" Brands

As many of you will have seen I'm sure, Nike launched their new "Tiger" ad yesterday - 1 day before the Masters.

I'm sure you can make your own conclusions about the Nike work... it's certainly different and will generate much debate around the world - which of course is the point, but its likely to generate a huge amount of negativity too. Brave execution.

I'm sure the ad industry will love it, but I doubt you can say the same for your average Hockey Mom in USA or family man in Australia.

At the same time we wanted to showcase some work from a former "Tiger brand" in Gatorade, in what is a far more engaging experience (the Sydney crowd have seen this). The idea is pretty simple, Gatorade are giving regular guys and girls the chance to replay classic sporting match ups they were involved in from 10-20 years ago, be that Hockey, Football - whatever.

In one example, a bunch of former College footballers get to replay a classic from 1993, beer guts and all. Brilliant content generation, brilliant brand experience for all involved. 10,000 people turned up for the replay in 2010!

Check it out here http://replaytheseries.com