We've had a bit of a think about the content on the blog, and thought you might like to see regular updates on the best/latest digital campaigns around the world.
It's good in 2 ways:
1) helps understand new ideas and technology
2) it's less writing for me ;-)
See this latest idea from Adidas (http://www.wired.com/gadgetlab/2009/12/adidas-sneaker-augmented-reality/) - where they are using Augmented Reality and their new range of trainers to create a virtual world. The user needs to hold their trainer up against a web cam and they can experience a unique half reality world. Interesting to see how product and technology are coming together here. It's not a first of course as we saw Nike and APple do it with Nike+ (http://www.apple.com/ipod/nike/)
Thanks
Nic
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