Many of you will know Trendwatching, so apologies if this is old news, but I thought it was worth sharing their latest briefing called "Nowism" which focuses on today's society, the need for instant gratification, leaving feedback, comments and opinions.
Considerably fuelled by the interwebby and Social Media of course, but they include some interesting references offline too.
Enjoy. Sign up for future ones and they'll pop straight in to your inbox.
Cheers
Nic
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