This article is so good, I just have to share it.
For those who do not really understand the whole banner vs video content/rich media content debate, this is a perfect breakdown on why rich media banners are often better than standard 30k flash banners.
Also it is worthwhile to think about producing engaging content about your brand rather than focusing on the latest features about product releases. Think of brands like Apple vs. PC, Wii vs PS3... each respective brands holds a different emotional value that will probably something different to you because of their brand position.
A really good idea for producing original content was the partnership between Burger King and Seth MacFarlane (creator of Family guy). The channel has been up for a while now, they have now added an extra Dub function to allow other youtube subscribers to muck around with the bk content, a pretty clever way to inject some more life into the channel.
- jeff yiu
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