19% of all emails are now read on mobile device, and Google reports that 14% of all searches are via Mobile – a 3000% increase in just 3 years. This is more than enough evidence for brands to ensure users on a mobile enjoy an experience that that befits their screen size.
As Google says, a poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. In fact, 61% of users are unlikely to return to a website that they had trouble accessing from their phone.
Check out these two competing brands, you don’t need me to tell you which one is the better experience.
Google added to the importance yesterday, announcing that websites optimized for mobile will have a better quality score than those that aren’t. So the discussion is not merely about the user experience, not having a mobile enabled website will now impact on the success of your Google search budget.
At 303, we’re soon to launch our own mobile site, and we’re also developing some cost-effective development packages to take to clients that haven’t yet optimized for mobile, so watch this space.