303 wins digital award at Create Awards for Perth Arts Festival ‘Totems’

Our 2011 Perth Festival campaign continues to receive plaudits, after last night winning in the Digital and interactive Category of the Create Awards, from Desktop Magazine. Our personalized ‘Totems’ saw out competition from Guinness, British Airways and Schweppes to win.

The idea gave festival goers the opportunity to create their personalised festival image, unique to them – based on the events they chose to visit. This became their avatar, shareable in the Festival’s online art gallery and via social media, and even able to be purchased as a high-resolution print.

‘This was a perfect project for 303 - we’re a blend of technical and creative types who love to push the envelope. Like much of this year’s festival, ‘Totems’ was a balance of art and science. Now that we are live, its incredible to watch people play with it, obsess with it, and create unique forms with it.' says Richard Berney, Associate Creative Director.

Nic Chamberlain, Head of Digital commented, “we’re delighted with the award, credit to the creative team and my Technical guys for delivering this as well as we did. The ‘Totems’ played a huge part in the total festival design on and offline, and really engaged with audiences of all ages at Festival time”.

You can read more about Totems and this award in next months Desktop magazine.

Plans for the 2012 campaign are already well underway.