Parental Persuasion Program

NewEgg.com, an electronic website have come up with a 'Parental Persuasion Program'. It's designed to give students the tools to convince their parents to buy them new electronic goods for their education.

It's a clever use of personalisation, re-targetting and good-old fashioned pester power. 

After students have created a wishlist, a custom URL link is sent to their parents in a personalised email. Once the parents click on the link they are 'cookied' which enables the site to retarget them with online banners, with different messaging based on the profile their child has picked out for them (like penny pincher or helicopter parent).

Take a look here: http://www.newegg.com/back-to-school-shopping/

A Quick Snapshot of How it Works

They start by creating a wishlist of the goods they want.

Next they select which type of parents they have (penny pincher, helicopter parent, workaholic, BBF or geek..) This information is used to customise messaging in emails, banner ads and videos.

Then they give their parents names and email and their own name and email and approve email, banner ads and posters to be sent to their parents. 

Email example:

 Banner ad example:

thanks, em

An Augmented future...

A fascinating and fun short film looking at an augmented future. The fruit ninja chopping particularly good, as is the start of dating scene. You know this all could happen.

Enjoy, be frightened, scoff. Etc

Cheers

Nic

iPad Inspiration

Today we are straying away from a marketing related post and looking at a good dose of thought-provoking inspiration.

Like TED? Then take a look at their new venture - TED books for the iPad and kindle.

For those who don't know of TED its worth checking out. TED stands for Technology, Entertainment, Design. They bring together unique perspectives on the world around us through entertaining speakers and capture it all on video. Most talks are are between 7 and 45 minutes.

TED books is a series of ebooks which build on some of the most popular speakers at TED. The books are long enough to explain a powerful idea, but short enough to be read in a single sitting, available on the Kindle and iPad. They are currently offering a 'founding member' subscription price on the iPad where you can download all the ebooks for 3 months for $14.99. Bargain.

Enjoy.

em