Many lightweight interactions over time

Here is a great talk on building relationships in Facebook. 

As you know, when you meet someone new it usually takes many small interactions to develop a relationship. Same thing goes for brands. So it makes sense that Facebook is most effective when brands make many lightweight interactions over time.

‘Heavyweight’, immersive interactive apps play an important role but because we are asking people to spend a lot more time with us it’s far more effective once you’ve built a relationship from many small interactions over time.Many brands launch with heavyweight apps, when they would get a lot more traction if they spent the time to develop relationships first. It’s like throwing a big party. It’s going to be a much bigger event if you invite people you’ve built relationships with, rather than strangers. 

Just one app does not make an effective social media strategy. We need to think about building relationships through many small interactions, over time, as well as the big hitters.

View the video: http://www.thinkoutsidein.com/blog/2012/07/newcreativecanvas

Em

Mobile alarm app incorporates the current weather, time and day of the week into its wake-up music. Nice.

Japanese fashion retailer Uniqlo have created a ‘social alarm clock’ for the mobile. It tells you what the weather is going to be like, the time and day of week, all mixed in with music to suit the day. The background changes each day. It also enables people to share via social media the time, weather and temperature at the moment they turned the alarm off. You can see a data visualisation of this from other people around the world.

It’s a nice way to remind people of your brand from the moment they wake up.

Website: www.uniqlo-wakeup.com

Em