Facebook mobile advertising - coming soon

I'm sure it's long been a concern at Facebook towers that they make no advertising revenue from their reported 425m Mobile users. And it seems the recent IPO announcement has pushed forward their plans to start to make income from the platform. Totally understandable given the incredible growth in mobile usage over desktop.

Reports from the FT suggest that Facebook may launch some advertising on Mobile as early as March. The options are reasonably clear, classic display advertising lent from their desktop ad model, bookmarks for third party applications, which Techcrunch reported on recently or a less intrusive approach through sponsored stories. 


What do you think? do you prefer using Facebook on mobile now as it means no ads?


Cheers
Nic