Sunday, September 19, 2010

Facebook Places

Hi

It's been quite a month or so in the digital world, with launches including:

- Facebook Places
- Google Instant Search
- A new much improved Twitter homepage
- Google's social strategy steps forward with the Google me announcement.

We'll endeavour to tell you about all in separate posts this week. Let's start with Facebook Places, which launched in the States last month. The UK and Japan have since followed and we are due pretty soon, possibly October (if you go to your Facebook app on the Iphone you'll see the button is ready and waiting)





























It's hardly a surprise as Facebook's move in to location has been mooted for quite some time, it follows the likes of Gowalla and Foursquare in to location, who combined have around 4 million users globally. Facebook, with its 500m will immediately have a leg up in the game of course...

As ever with any Facebook functionality, it's seemingly hit by controversy - this time over minors sharing their location. Any 13-17 year olds using the service will have added security but it's still kicked up a wee bit of a storm.

What's it all about? making friend connections easier, find out recommendations on restaurants, bars - whatever, receive discounts, special offers, special event invites - all based around your personal location.

Anyway, check it out here, and watch this space for the Australian launch.

Sunday, September 5, 2010

Old Spice Case Study in full

Sorry, I'm a few weeks behind on this one, but I've been away - and this is worth noting anyway.

Some of you may well have seen the full case study by now, but if not - here it is in all its 4 minutes of glory. It's great to see the sales results back up the incredible buzz this campaign created on and offline - yes, advertising does work.

I fear we are all playing for second at the awards shows this year, and quite rightly too.

Cheers Nic