Japanese fashion retailer Uniqlo have created a ‘social alarm clock’ for the mobile. It tells you what the weather is going to be like, the time and day of week, all mixed in with music to suit the day. The background changes each day. It also enables people to share via social media the time, weather and temperature at the moment they turned the alarm off. You can see a data visualisation of this from other people around the world.
It’s a nice way to remind people of your brand from the moment they wake up.