303 and IKEA has launched the 2012 catalogue campaign in WA and SA, the catalogue is a key element in the brands armoury and 303 have taken a totally fresh approach to the launch.
The people of WA and SA can earn rent from IKEA just for keeping the catalogue in their home. By signing up, users are able to receive monthly rent cheques via email.
Nigel Richardson, Marketing Manager of IKEA (WA & SA): "The annual catalogue launch is the pivotal point in the year for IKEA and is key to our marketing program. Historically, the focus is on new products and the campaign runs for just a few weeks. We wanted to focus on the inspiration that comes from the catalogue and encourage people to use it throughout the year. The international theme for the 2012 catalogue is 'create space'. That was the brief for 303. We are excited by the concept and the collaborative process of developing this with 303 has been an open and rewarding one."
Sydney-based Simon Langley, ECD at 303: "The IKEA catalogue is an institution. People anticipate its arrival, get excited about it, read it and then it put it on the shelf. We want it to have pride of place. But, with living costs increasing we figured it only fair that IKEA should pay their way. This led us to the idea of IKEA paying people to keep the catalogue in their homes by renting the space it occupies"
To find out all about the campaign, and to start earning rent, go here!