Facebook recently launched a new ad unit called Sponsored Stories. It turns peoples likes or checking in at a place into a branded ad. The ad will only appear on the right column of that persons facebook friends pages.
The controversial aspect of this new ad is that people can’t opt out. So, if a customer has liked a brand and this brand have bought Sponsored Stories they have no say whether this gets made into an ad to show their friends.
However, when people ‘like’ or check-in somewhere they are, in effect, advertising to their friends aren’t they? What do you think?
For more information see this Involver write up.