Sunday, September 5, 2010

Old Spice Case Study in full

Sorry, I'm a few weeks behind on this one, but I've been away - and this is worth noting anyway.

Some of you may well have seen the full case study by now, but if not - here it is in all its 4 minutes of glory. It's great to see the sales results back up the incredible buzz this campaign created on and offline - yes, advertising does work.

I fear we are all playing for second at the awards shows this year, and quite rightly too.

Cheers Nic

No comments:

Post a Comment