I wanted to share with you a stunning representation of the history of the web in Australia, courtesy of Nielsen and AIMIA. It shows the development of user numbers online since 2001. Check out the video or for a richer experience go here http://avant.interactionconsortium.com/australian_internet/#
It shows how quickly our web habits have changed in terms of the most popular sites. Take Ebay for example, it leaps from 700,000 unique monthly visitors in 2001 up to a peak of over 6m in 2006 before dipping off to today's 3m. This compares to Facebook which didn't even register as late as the end of 2006, then had 400,000 monthly uniques in early 2007. and now, 2 years later has over 6m uniques! That's 48% of the total online population, and 28% of the country as a whole. Staggering.
Spare a thought for sites like Alta Vista (remember them?), over 1m uniques in 2001, gone by 2003.
Anyway, that's enough excitement for me for one day.
Take a look and have a play for yourselves - there are multiple axis to play with.
This is a great one to share with clients.
Cheers
Nic
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