It was sponsored by Adknowledge, it was quite a stellar turn out and I wasn't sure what to expect but I was excited by the prospect of hearing discussion around the topic nonetheless.
It was refreshing to see a wholesome level of people from publishers to agencies turning up to spend the afternoon together listening to speakers discuss the power and future of social media. I really enjoy witnessing the change in the media landscape and that is pretty much what Brett Brewer from Adknowledge had emphasised the importance of utilising this social media space because that is where people are going when they are online and interacting with each other.
I don't disagree with this unavoidable trend however, after hearing a few presentations including the case study of V-raw, I can't help but wonder where will the future of social media go? Sure things are social and the web technologies are by nature social.... the metaphor of a network is made up of people, just like cavemen but now gone virtual. The question remains, how do you really monetarise on the social relationships without annoying or bombarding users with branded messages? Can advertisers really do content for free in the hope that it will go viral or even be consumed by social groups....
More interestingly, the recent changes of Facebook's terms of use.... basically you are never really gone once you leave the social sphere on the web.... There are lots of new signs on the social movement on the web and how will this affect advertisers who have so openly embraced this new trend?
Any thoughts.....
-Jeff
No comments:
Post a Comment