Sony Japan had recently launched a microsite to promote their handy cam.
The premise of the website, watch your kids grow with the help of a Sony handy cam.
Why is it so good? Considering the target demo of the campaign being young parents/adults, the content is not only interesting but also entertaining/educational.
The other beautiful feature of the website is, the web content can be customised (make your own fav bits of the pre-recorded footage and also you can embedded the entire site functionality on your own blog (how is that for viral potential?)
Sometimes engaging a user might be simpler than you might think.....
Enjoy.
- jeff yiu
No comments:
Post a Comment