World's longest lasting click
I always like seeing new approaches to banner ads, as they often get met with a groan. This one from Stride gum really draws the user in, and keeps them there. One user interacted with this banner for 22 minutes, impressive!
I get lots of questions about QR codes and on the whole I reply in the negative as consumers aren't seeing the value when they are used. Here's a rare cool example from Guinness that might change that. The code is in the glass but only works when it's filled with the black stuff. Clever. Read about it in full here.
User content campaigns can easily bomb, particularly if you ask too much of your audience. This one for game 'let's dance 3' certainly didn't, recently picking up a Gold pencil at the one show. Great use of mobile, and some incredible social results.