The new feature allows business pages to post Groupon style offers into users news feeds, where they can “get the offer.” Once the user has selected to receive the offer, they are sent an email with the redemption details and they can either go in store with a printout or show the retailer the coupon on their smart phone.
So will Facebook Offers fair any better than the ill-fated Facebook Deals, which ended after only 4 months of testing? The process of seeing a deal from a company you already like, in your news feed feels like a relatively seamless way for the product to work, but if you’re not keen on seeing the offers you’ll have to hit the un-like button.
Offers come with some nice features for businesses though, including the ability to link an ad straight back to an offer and a pinning feature to allow you to pin the offer to the top of your page so new fans see it when they visit your page for the first time.
And for users, if you redeem an offer it will be shared with your friends on your timeline, so be sure to check your settings if you don’t want that information public.