It's a question we get posed a fair bit, and probably fairly, because with any new technology or social network the initial core audience will always be full of early adopters. We only need to review Facebook phenomenal growth in the last 12 months to see that (there are now over 700,000 Australians over 50 on Facebook each month, many of whom have signed up during 2009).
Thankfully, and perhaps surprisingly for some it seems that Twitter is following Facebook in to the mainstream. We know this part through the celebrity craze that has long been publicized (Kutcher is up over 2m followers now) but more so through Twitters Trending Topics, which is basically the most talked about words and subjects on Twitter at any one time. And with c.18m tweets in a day it’s not inconsequential.
A quick look at todays shows that it is mainstream news, entertainment and culture that is forging the main content:
- True Blood (TV series)
- Iran Election
- ‘Music Monday’
- LA Station Fire
And whilst I don’t have the trending topics from a year or so ago I think it’s a fair assumption to say these will have had a far more technological and digital marketing feel to them. Definitely good news as it is further confirmation that Twitter is a valid channel for many brands, and dare I say it – here to stay (for a while at least).
Mind you, as more and more Aussies jump on board we should remember to practice safe social networking. A study in the UK has shown that many Facebook and Twitter users are telling the world they are going on holiday, giving burglars easy pickings. You have been warned.