This is all rather old news now and it’s only 5 days old...
Anyway, if you’ve not been on the planet since Saturday, you won’t know that a 40 something single woman from deepest, darkest Scotland called Susan Boyle appeared on UK show Britain’s got Talent’ at the weekend.
And much to the judges and audience surprise she pulled off the performance of a lifetime. Take a look at the video if you haven't already seen it, it's worth watching right to the end.
Her 15 minutes of fame beckon, and boy she deserves it after an emotional and performance for the true underdog, 'battler' to use the local parlance.
It’s the speed at which the Susan Boyle story has erupted that is interesting to us, and shows how news – good or bad can spread in an instant online. Susan has to date:
- 20m views on You Tube, traffic to the ITV website that broadcast the show has risen 300% since it aired.
- Had interviews with the BBC, ITV, Fox America, CNN, CBS. And an invite to appear on Oprah.
- Has a fan website at www.susan-boyle.com, which is already serving advertising. Oh and it had the small matter of 500,000 page views on Wednesday alone.
- T-shirts and badges being sold on eBay “I might be ugly, but I can sing like Susan Boyle”. Pleasant stuff.
- Demi Moore "oh it was so emotional"... and millions of other tweeters talking about her on Twitter. Her name is being mentioned in approximately 30 tweets a minute this morning, that’ll be 43,000 today alone. A Twitter account in her name is underway too, not that she'll be behind it.
In a marketing sense, it shows what we already know – that social and digital media, with the help of broadcast can bring tens of millions of eyeballs to rich content in an instant.